{"title":"ED Products","description":"\u003cp\u003eBeauty for the whole family's hair\u003c\/p\u003e","products":[{"product_id":"hair-potion-frequent-shampoo-delicato-400ml","title":"Edbellessere FREQUENT Gentle Shampoo frequent washing","description":"\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eWHITE LINE - FREQUENT SHAMPOO\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eGENTLE SHAMPOO FOR FREQUENT WASHING\u003c\/strong\u003e\u003cbr\u003eDelicate coconut shampoo, ideal for frequent use. It gently purifies, eliminating waste and toxins from skin and hair. It acts delicately on the lengths, giving silkiness and shine.\u003c\/p\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFor frequent use\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eGentle on sensitive skin \u003c\/li\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOn damp hair, distribute the shampoo over the scalp and lengths. Leave to act, rinse thoroughly with warm water. 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Repairs, revives, hydrates and detangles and makes all hair types manageable.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eUltra-light formula that leaves no residue.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eHOW TO USE: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eDistribute a few drops of product on wet or dry hair. Also ideal for protecting hair after coloring. Enhances shine.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e50ml bottle\u003c\/p\u003e","brand":"Edbellessere","offers":[{"title":"Default Title","offer_id":48189537354055,"sku":"","price":17.1,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0512\/6701\/0737\/files\/edbellessere-moisture-argan-oil-50ml-nutriente-per-capelli-crespi-e-ricci-154570.jpg?v=1745934952"},{"product_id":"edbellessere-moisture-shampoo-nutriente-capelli-secchi-400ml","title":"EdBellessere - MOISTURE shampoo Nourishing for frizzy and curly hair","description":"\u003cp\u003e\u003cstrong\u003eYELLOW LINE - SHAMPOO FOR CURLY, DRY, AND TREATED HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNourishing, Moisturizing, and Smoothing Shampoo enriched with Argan Oil.\u003c\/p\u003e\n\u003cp\u003eNourishes deeply, Ideal for dry, treated, and bleached hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE:  \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDistribute the product on wet hair, massage and rinse. Proceed with a second application if necessary.\u003c\/p\u003e\n\u003cp\u003e400 ml and 1000 ml bottle\u003c\/p\u003e","brand":"Edbellessere","offers":[{"title":"400ml","offer_id":49113044713799,"sku":"","price":17.1,"currency_code":"EUR","in_stock":true},{"title":"1000ml","offer_id":49113044746567,"sku":"","price":34.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0512\/6701\/0737\/files\/edbellessere-moisture-shampoo-nutriente-capelli-ricci-ecrespi-e-ricci-271634.jpg?v=1745934953"},{"product_id":"edbellessere-moisture-mask-maschera-nutriente-capelli-secchi-500ml","title":"EdBellessere - MOISTURE MASK - Nourishing mask for frizzy and curly hair","description":"\u003cp\u003e\u003cstrong\u003eMOISTURE MASK \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMoisturizing mask for all hair types. Ideal for dry, frizzy and colored hair. Enriched with milk proteins and Argan oil, it has a nourishing and detangling function, making hair soft and easy to comb. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE:  \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter shampooing, blot the excess water and distribute from root to tip. Leave on for 5 minutes and rinse. The fragrance may cause variations in the color of the product. \u003c\/p\u003e\n\u003cp\u003e500ml and 1500ml vase \u003c\/p\u003e","brand":"Edbellessere","offers":[{"title":"500ml","offer_id":48640268075335,"sku":"","price":21.6,"currency_code":"EUR","in_stock":false},{"title":"1500ml","offer_id":48640268108103,"sku":"","price":48.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0512\/6701\/0737\/files\/edbellessere-moisture-mask-maschera-nutriente-capelli-crespi-e-ricci-729174.jpg?v=1745934952"},{"product_id":"ed-bellessere","title":"EdBellessere VOLUME conditioner - volumizing for fine hair 400ml","description":"\u003cp\u003e\u003cstrong\u003eBLUE LINE - VOLUME CONDITIONER \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRinse-out treatment to nourish and give volume to thin hair without weighing it down, based on pink pepper and chamomile, lemon and goji berries from organic farming. \u003c\/p\u003e\n\u003cp\u003eIt detangles, giving silkiness and shine thanks to the vegetal active ingredients with which it is enriched.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter shampooing, distribute evenly over lengths and ends, massage or comb and leave on for 2 minutes. Rinse thoroughly. \u003c\/p\u003e\n\u003cp\u003e400ml bottle\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Edbellessere","offers":[{"title":"Default Title","offer_id":48587344412999,"sku":"","price":17.1,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0512\/6701\/0737\/files\/edbellessere-volume-conditioner-volumizzante-per-capelli-fini-400ml-481799.jpg?v=1745934829"},{"product_id":"edbellessere-structure-shampoo-400ml-ristrutturante-capelli-sfibrati","title":"EdBellessere - STRUCTURE Restructuring shampoo with keratin","description":"\u003cp\u003e\u003cstrong\u003ePURPLE LINE - SHAMPOO FOR DAMAGED HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDelicate shampoo for all hair types enriched with keratin, particularly suitable for cleansing and strengthening dry or chemically treated hair. Nourishes and repairs lengths, restoring optimal softness and shine. Particularly suitable for maintaining the reconstruction treatment carried out in the salon. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOn damp hair, distribute the shampoo over scalp and lengths, leave to act, rinse thoroughly with warm water. 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Ideal for frequent use and suitable for all hair types. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to washed and well-dried hair; comb the lengths, if necessary leave on for 2\/3 minutes then rinse with plenty of warm water. \u003c\/p\u003e\n\u003cp\u003e500ml glass\u003c\/p\u003e","brand":"Edbellessere","offers":[{"title":"Default Title","offer_id":48587742052679,"sku":"","price":21.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0512\/6701\/0737\/files\/edbellessere-structure-mask-500ml-ristrutturante-con-cheratina-641441.jpg?v=1745934827"},{"product_id":"edbellessere-stimulating-lotion-100ml","title":"EdBellessere - ENERGIZING STIMULATING LOTION 100ML","description":"\u003cp\u003eEnergizing complex formulated with plant stem cells, nettle, ginseng, rosemary, St. John's wort and sage.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eIdeal for revitalizing weakened hair and stimulating blood flow to the scalp. 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Leave to act, rinse thoroughly with warm water. 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Leave to act, rinse thoroughly with warm water. Repeat if necessary.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e300ml and 1000ml bottle\u003cbr\u003e\u003c\/p\u003e","brand":"Edbellessere","offers":[{"title":"300ml","offer_id":48835916693831,"sku":"","price":17.1,"currency_code":"EUR","in_stock":true},{"title":"1000ml","offer_id":48835916726599,"sku":"","price":38.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0512\/6701\/0737\/files\/edbellessere-purifyng-shampoo-purificante-antiforfora-205854.jpg?v=1745934826"},{"product_id":"copia-del-edbellessere-purifyng-shampoo-purificante-antiforfora","title":"Edbellessere BALANCE SHAMPOO rebalancing for scalp with sebum","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBALANCE SHAMPOO \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eREBALANCING SHAMPOO FOR SKIN WITH EXCESS SEBUM \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan\u003eSpecific shampoo based on bitter orange and sage from organic farming. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan\u003ePurifies scalp and hair from excess sebum. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan\u003eGently cleanses the lengths, giving silkiness and shine. 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Repeat if necessary.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e300ml and 1000ml bottle\u003cbr\u003e\u003c\/p\u003e","brand":"Edbellessere","offers":[{"title":"300ml","offer_id":48835937599815,"sku":"","price":17.1,"currency_code":"EUR","in_stock":true},{"title":"1000ml","offer_id":48835937632583,"sku":"","price":38.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0512\/6701\/0737\/files\/edbellessere-balance-shampoo-riequilibrante-per-cute-con-sebo-222688.jpg?v=1745934826"},{"product_id":"ed-bellessere-matte-paste","title":"Ed Bellessere - MATTE PASTE - clay-based matte paste","description":"\u003cp\u003e\u003cstrong\u003eMATTE PASTE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eClay-based matt paste with a strong and long-lasting fixative action; shapes the hair giving the desired shape and style, for a natural texture and maximum control.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWarm a small amount of product in your hands and apply to dry or wet hair.\u003c\/p\u003e\n\u003cp\u003e100ml vase\u003c\/p\u003e","brand":"Edbellessere","offers":[{"title":"Default Title","offer_id":49113001230663,"sku":"","price":18.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0512\/6701\/0737\/files\/ed-bellessere-matte-paste-pasta-opaca-a-base-di-argilla-960751.jpg?v=1745934811"},{"product_id":"edbellessere-moisture-kit-shampoo-e-conditioner-per-capelli-crespi-e-ricci-copia","title":"Edbellessere MOISTURE KIT - Shampoo + Mask + BRUSH AS A GIFT LIMITED AVAILABILITY","description":"\u003cp\u003e\u003cstrong\u003eYELLOW LINE - CURLY, DRY AND TREATED HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNourishing, Moisturizing, and Smoothing Shampoo enriched with Argan Oil.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNourishes deeply, Ideal for curly, dry, treated, and bleached hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE:  \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDistribute the product on wet hair, massage and rinse. 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