General terms and information

General terms and information

EDBELLESSERE S.r.l. – Tax Code and VAT No. 01159430410 – Piazza Verdi 29, 61013 Mercatino Conca (PU), Italy

1. Seller and scope of application

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These General Terms and Conditions of Sale govern the distance purchase of products through the website shop.ed-bellessere.com, between EDBELLESSERE S.R.L., Tax Code and VAT No. 01159430410, with registered office at Piazza Verdi No. 29, 61013 Mercatino Conca (PU), Italy (the “Seller”), and any natural person acting for purposes unrelated to any business, commercial, craft, or professional activity they may carry out (the “Customer” or “Consumer”).

Matters not expressly covered by these terms are governed by the Consumer Code (Legislative Decree No. 206/2005, as amended), the Civil Code, and applicable sector-specific legislation.

2. Online purchasing procedure

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2.1 Placing an order

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To place an order on the Website, the Customer must:

• select the desired products and add them to the cart;
• go to the cart and check the summary of products, quantities, and prices;
• enter the required billing and shipping information;
• select an available shipping method and view its cost (if applicable);
• choose a payment method from those listed in Section 4;
• review and accept these General Terms and Conditions of Sale and the privacy notice;
• confirm the order by clicking the final confirmation button.

Before submitting the order, the Customer may change the contents of the cart, the information entered, and the payment method at any time, as well as correct any errors.

2.2 Telephone orders

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Orders may also be placed by calling 3338049818

The procedure set out in Section 2.1 above applies to online orders and is completed by the Customer through the operator.

3. Prices, shipping costs and other charges

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Product prices published on the Website are expressed in euros and in the respective currencies in Poland and Denmark, and include applicable VAT.

Shipping costs, any surcharges (e.g. cash on delivery, if applicable), and any other additional costs are clearly listed separately during checkout, before the Customer submits the order. These amounts are summarized in the order summary and order confirmation.

The prices charged are those displayed on the Website when the Customer submits the order.

4. Payment methods

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Products may be paid for using one of the methods indicated on the Website, including, by way of example:

• credit/debit cards;
• prepaid cards;
• cash on delivery (if available and subject to the conditions specified on the Website).

Specific conditions may apply to each payment method (for example, any additional costs for cash on delivery), which will be clearly disclosed to the Customer before the order is confirmed.

5. Conclusion of the contract

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5.1 Order proposal and confirmation of receipt

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The order submitted by the Customer through the Website constitutes a contractual offer to purchase the selected products, made to the Seller.

After receiving the order, the Seller automatically sends the Customer an email confirming receipt of the order, containing a summary of the order details. This message is purely informational and does not constitute acceptance of the order or conclusion of the contract.

5.2 Order acceptance

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The sales contract is deemed concluded only when the Seller sends the Customer a subsequent email confirming the order and shipment, after verifying product availability and that payment is valid.

If the order is not accepted, the Seller will promptly notify the Customer and explain how the order will be handled.

5.3 Product unavailability

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If one or more ordered products are unavailable, even temporarily, the Seller will promptly notify the Customer and offer, at the Customer’s choice:

replacement with another product or products of equivalent or different value, with any price difference settled as applicable;

• partial shipment of the order, with a refund of any amounts paid for unavailable products;
• cancellation of the entire order and a full refund of the amounts already paid.

5.4 Prohibition on purchasing for resale and right to reject orders

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The Customer declares that purchases on the Website are made exclusively for personal use and not for professional or commercial resale. Purchasing products with the intention of reselling them, including indirectly or through intermediaries, is prohibited.

The Seller reserves the right to reject or cancel orders, after notifying the Customer, where there are reasonable and objective grounds to believe that they have been placed in breach of these General Terms and Conditions of Sale, or for commercial purposes or unauthorized resale (for example, multiple orders of identical products, an unusually high frequency of purchases, or the use of multiple names attributable to the same person).

In such cases, the Seller will refund any amounts already paid by the Customer, withholding only costs that were strictly necessary and already incurred, and cannot be recovered, for handling the order (for example, shipping costs if the product has already been handed over to the courier). These costs will always be clearly disclosed to the Customer.

6. Delivery of products

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Shipping methods, estimated delivery times, and related costs are indicated in the “Shipping Information” section of the Website and summarized during checkout and in the order confirmation.

Unless otherwise agreed, delivery will be made to the address provided by the Customer in the order. The Customer is responsible for ensuring that the shipping details provided are accurate and complete.

If delivery cannot be completed due to an incorrect address, the recipient being absent or untraceable, or failure to collect the shipment within the time limits set by the courier, the shipment may be returned to the sender. In such cases, the Seller will inform the Customer and may charge the cost of any new shipment.

In the event of delays, damage, or loss attributable to the courier, the Seller will, to the extent permitted by law, work with the Customer to resolve the issue, without prejudice to the Consumer’s rights under applicable law.

Any delays due to force majeure or unforeseeable events (strikes, natural events, health emergencies, measures taken by the authorities, etc.) will be promptly communicated to the Customer; in such cases, the Seller will act in accordance with the law.

7. Statutory guarantee of conformity

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Under the Consumer Code, the Consumer Customer is entitled to the statutory guarantee of conformity for products purchased, which covers any lack of conformity existing at the time of delivery and appearing within the statutory period.

In the event of a lack of conformity, the Customer is entitled, free of charge, to have the product brought into conformity by repair or replacement, or to an appropriate price reduction or termination of the contract, in accordance with the conditions and limits set out in Articles 128 et seq. of the Consumer Code.

To report a lack of conformity or an issue relating to the products, the order, or delivery, the Customer may contact the Seller using the contact details provided in the “Contact” section of the Website, specifying the order number and a

description of the issue encountered.

Any exclusions or limitations on the right of withdrawal for sealed products that are not suitable for return for hygiene or health protection reasons, if opened after delivery, will be clearly indicated in these General Terms and Conditions and/or on the relevant product page.

8. Right of withdrawal

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The Consumer Customer has the right to withdraw from the purchase contract without providing any reason within 14 (fourteen) days of delivery of the products, in accordance with Articles 52 et seq. of the Consumer Code.

The procedures, terms, and effects of withdrawal are described in the“Information on exercising the right of withdrawal”, available on the Website and also referred to during the purchase process.

9. Images, descriptions, and promotions

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Product images published on the Website are for illustrative purposes and may not perfectly represent the product’s actual features, while still complying with the obligation to provide accurate and non-misleading information to the Consumer. Any non-substantial differences in the product’s packaging or presentation do not affect its conformity, without prejudice to the Customer’s right to the remedies provided by law in the event of a lack of conformity.

Any promotions, discount codes, special offers, gift cards, or vouchers are governed, as applicable, by the specific terms published on the Website, which prevail over these General Terms and Conditions of Sale in the event of any conflict.

10. Complaints, contacts, and customer support

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For any request for assistance, complaint, or report concerning purchased products, orders, or deliveries, the Customer may contact the Seller using the details provided in the “Contacts” section of the Website.

The Seller undertakes to respond to the Customer’s requests as soon as possible and, in any case, within a reasonable timeframe.

11. Applicable law and jurisdiction

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These General Terms and Conditions of Sale and the contracts concluded with Customers are governed by Italian law, without prejudice to the mandatory rights granted to the Consumer by the regulations that may apply in their country of residence.

Any dispute relating to the interpretation, performance, or termination of these General Terms and Conditions of Sale shall fall under the jurisdiction of the court in the place where the Consumer resides or is domiciled, if located within the territory of the Italian State.

INFORMATION ON EXERCISING THE RIGHT OF WITHDRAWAL

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Consumer’s right of withdrawal

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If you are a consumer (a natural person acting for purposes unrelated to any business, commercial, craft, or professional activity they may carry out), you have the right to withdraw from the purchase contract without giving any reason within 14 (fourteen) days.

The withdrawal period begins:

• in the case of an order for a single product: from the day on which you or a third party, other than the carrier and designated by you, takes physical possession of the product;
• in the case of an order for multiple products delivered separately: from the day on which you or a third party, other than the carrier and designated by you, takes physical possession of the last product.

2. How to exercise the right of withdrawal

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To exercise the right of withdrawal, simply send EDBELLESSERE S.r.l. an explicit statement of your decision to withdraw within 14 days of delivery (as indicated above).

You can send your withdrawal notice:

• by email to: info@ed-bellessere.com;
• using the self-service returns function available on the Website’s home page (button at the bottom left), following the instructions;
• or by any other explicit statement sent to the contact details indicated in the “Contacts” section of the Website, clearly expressing your intention to withdraw.

To facilitate processing, please provide at least:

• the order number;
• the products for which you intend to exercise your right of withdrawal;
• your first and last name and contact details (address, email, telephone);
• bank details (IBAN) only if the payment was made using a method that does not allow an automatic refund (e.g., bank transfer, cash on delivery).

Sending the withdrawal notice within the 14-day period is sufficient to meet the deadline; the products do not need to have been returned by that date.

3. Returning the products

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Once you have exercised your right of withdrawal, you must return the products to EDBELLESSERE S.r.l. within 14 (fourteen) days from the date on which you informed us of your decision to withdraw.

The return address is:

EDBELLESSERE S.r.l.

Piazza Verdi 29

61013 Mercatino Conca (PU) – Italy

The products must be returned:

• intact, unused, undamaged;
• complete with all accessories and any documentation included in the packaging;
• in their original packaging;
• accompanied by a copy of the order confirmation or a document that makes it possible to identify the order.

You are responsible for the direct costs of returning the products, unless specifically indicated otherwise on the Website or otherwise agreed at the time of return.

4. Refund

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If you exercise your right of withdrawal correctly, EDBELLESSERE S.r.l. will refund all payments received in connection with the order for the products subject to withdrawal, including standard delivery costs, if applicable.

You will be responsible for:

• any additional delivery costs if you chose a delivery method other than the least expensive standard delivery offered;
• the direct costs of returning the products, unless otherwise indicated on the Website.

The refund will be made without undue delay and, in any event, within 14 (fourteen) days from the day on which we were informed of your decision to withdraw. However, we may withhold the refund until we have received the products or until you have provided evidence that you have returned the products, whichever occurs first.

The refund will normally be made using the same payment method you used for the initial transaction, unless you have expressly agreed otherwise; in any case, you will not incur any costs as a result of the refund.

5. Decrease in the value of products

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If returned products are found to be damaged, incomplete, missing accessories, or showing signs of wear beyond what is necessary to establish their nature, characteristics and functioning, EDBELLESSERE S.r.l. may deduct from the refund an amount corresponding to the decrease in value, to the extent permitted by applicable law.

6. Exceptions to the right of withdrawal

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The right of withdrawal is excluded, among other cases, in the circumstances set out in Art. 59 of the Consumer Code. In particular, with regard to products sold on the Website, the right of withdrawal does not apply to:

• sealed goods that are unsuitable for return for reasons of hygiene or health protection and that have been opened after delivery (e.g. certain cosmetic or personal care products).

7. Defective or non-compliant products

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The right of withdrawal described above applies to cases where you change your mind. Your right to the legal guarantee of conformity for defective or non-compliant products, governed by the Consumer Code and the General Terms and Conditions of Sale, remains unaffected.

To report a defective or non-compliant product, you can contact us using the details provided in the “Contacts” section of the Website, giving your order number and a description of the problem.

PRIVACY NOTICE – ACCOUNT

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1. Data controller and contact details

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The controller of personal data is EDBELLESSERE S.r.l., tax code and VAT number 01159430410, with registered office at Piazza Verdi 29, 61013 Mercatino Conca (PU), Italy (hereinafter, the “Controller” or “we”).

For any request relating to the processing of your personal data or to exercise your rights, you can contact us using the following details:

• email: info@ed-bellessere.com
• postal address: EDBELLESSERE S.r.l., Piazza Verdi 29, 61013 Mercatino Conca (PU), Italy

If a Data Protection Officer (DPO) is appointed in the future, their contact details will be published and updated on the Website.

2. Types of data processed

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When creating and managing an account and making online purchases, we process the following categories of personal data:

• Personal and contact details: first name, last name, age range, gender, shipping and billing address, email address, phone number.
• Account access data: username (if applicable), registration email address, password (stored in encrypted/non-readable form).
• Order and purchase data: products purchased, quantities, amounts, order date and time, order status, delivery method, shipment tracking code, any return or complaint requests.
• Payment data: information about the payment method used (e.g. card, PayPal, cash on delivery); full payment card details are processed only by authorized payment service providers, in accordance with their respective security standards.
• Communication data: content of any communications with customer support (emails, messages sent via the Site or other specified channels).
• Basic browsing and technical data linked to the account: account access logs, IP address, device and browser identifiers, limited to what is necessary for the security of the account and the Website.

Further specific data (e.g. data collected through cookies or similar tools) are described in the Site's Cookie Policy.

3. Purposes and legal bases of processing

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Your personal data is processed for the following purposes and on the basis of the corresponding legal bases:

Creation and management of the user account

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• Description: enabling registration on the Website, managing login credentials, viewing order history and updating profile details.
• Legal basis: performance of a contract or pre-contractual measures taken at your request (Art. 6(1)(b) GDPR).

Customer support and handling of requests/complaints

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• Description: responding to requests for information, reports, complaints, and the exercise of rights relating to

legal guarantee or withdrawal.

• Legal basis: performance of a contract or pre-contractual measures (Article 6(1)(b) GDPR); compliance with legal obligations (Article 6(1)(c) GDPR), where applicable.
• Compliance with legal obligations Description: compliance with accounting, tax, administrative and consumer protection obligations, as well as handling any requests from the competent authorities. Legal basis: compliance with legal obligations to which the Controller is subject (Art. 6(1)(c) GDPR).
• Website security, abuse prevention and legal protection Description: preventing and/or detecting fraudulent activity or abuse (e.g. unlawful use of payment cards, unusual orders, violations of the terms of use), ensuring network and information security, and exercising or defending a right in judicial or extrajudicial proceedings. Legal basis: the Controller’s legitimate interest in Website security and fraud prevention, as well as protecting its rights (Art. 6(1)(f) GDPR).
• Service communications and order status updates Description: sending communications strictly necessary for managing your account and orders (e.g., registration confirmation, order confirmation, shipping status, returns management). Legal basis: performance of the contract (Art. 6(1)(b) GDPR).
• Direct marketing activities under the “soft opt-in” (if applicable) Description: sending promotional communications to the email address provided when making a purchase, relating to products or services similar to those already purchased, without prejudice to your right to object at any time. Legal basis: the Controller’s legitimate interest in promoting similar products or services (Art. 6(1)(f) GDPR), in accordance with Art. 130(4) of the Italian Privacy Code, unless you opt out.
• Marketing activities and newsletters based on consent Description: sending newsletters and commercial communications about the Controller’s products, services, offers and initiatives, including personalized communications, by email or other specified channels, only if you have given specific and separate consent. Legal basis: the data subject’s consent given by checking a box when creating an account (Art. 6(1)(a) GDPR). Refusal to give consent does not affect your ability to register on the Website or make purchases.
• Aggregated statistical analysis and service improvement Description: processing data in aggregated or anonymous form for statistical analysis of Website usage, sales and purchasing preferences, to improve the product range and services. Legal basis: the Controller’s legitimate interest in improving services and the user experience (Art. 6(1)(f) GDPR), using aggregated or anonymized data wherever possible.

Use of artificial intelligence (AI) tools for ancillary services

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• Description: possible use of AI tools for ancillary services (e.g., product recommendations, virtual assistance, text analysis of requests), in accordance with the principles of transparency, data minimization, and proportionality. Legal basis: performance of the contract and the Controller’s legitimate interest in improving services (Art. 6(1)(b) and (f) GDPR), as well as consent where required for specific optional features. More details about any AI technologies used are provided in aappspecific dedicated privacy notice, referred to in this section.

4. Nature of the provision of data

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Providing the data marked as mandatory in the registration forms is necessary to:

• create and manage your account;
• fulfill related legal obligations.

Failure to provide this data will make it impossible to create an account.

Providing data for marketing, newsletters, or other activities based on consent is optional: withholding consent does not affect your ability to register or make purchases.

5. Processing methods

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Personal data is processed primarily using electronic and IT tools, in compliance with the principles of lawfulness, fairness, transparency, data minimization and security set out in applicable legislation.

We adopt appropriate technical and organizational measures to protect data against loss, unlawful or improper use, unauthorized access, disclosure, or unauthorized modification.

6. Recipients of personal data

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Your personal data may be disclosed to third parties acting as data processors or independent data controllers, including:

• providers of IT, hosting, and website maintenance services;
• payment service providers and credit institutions;
• logistics companies and couriers responsible for delivering products;
• consultants and professionals (e.g., accounting, tax, and legal consultants);
• companies providing communication services (newsletters, SMS, etc.), subject to your consent where required;
• platforms or providers of AI tools used for ancillary services, where involved.

In any case, data will be disclosed only to the extent strictly necessary for the purposes indicated and, where required, on the basis of specific agreements governing its processing.

Data may also be disclosed to public bodies or competent authorities where required by law or at their request.

7. Transfers of data to countries outside the EU/EEA

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Some service providers (e.g., cloud providers, newsletter delivery platforms, AI tools) may be based in or process data in countries outside the European Union/European Economic Area. In such cases, data transfers will take place in compliance with Articles 44 et seq. of the GDPR, on the basis of:

• adequacy decisions by the European Commission; or
• standard contractual clauses approved by the European Commission; or
• other appropriate safeguards provided for by applicable law.

Further information about transfers outside the EU/EEA and the safeguards applied can be requested by contacting us using the contact details provided in this notice.

8. Data retention periods

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Personal data will be retained for no longer than necessary to achieve the purposes for which it was collected, in particular:

• account data: for the entire duration of the registration; if the account is deleted, the data will be deleted or anonymized, unless further retention is necessary to meet legal obligations or protect against legal claims;
• order and billing data: for the time needed to process the order and thereafter for the period required by tax, accounting and civil law (generally up to 10 years);
• data used for customer support: for the time needed to handle the request and for a further period, if necessary, to protect against legal claims;
• data processed for marketing purposes: until consent is withdrawn or the right to object is exercised and, in any event, within the time limits set out in the Controller’s internal policies;
• log and security data: for the time strictly necessary to ensure the security of the Website and protect the Controller’s rights, in accordance with applicable legislation and industry best practices.

Once the retention period has expired, the data will be deleted or irreversibly anonymized.

9. Data subject rights

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As a data subject, you have the right to:

• obtain confirmation as to whether or not personal data concerning you are being processed and, if so, access the data and the information required (right of access);
• request the rectification of inaccurate data or completion of incomplete data (right to rectification);
• request erasure of personal data in the cases provided for by law (right to erasure);
• request restriction of processing when the relevant conditions are met (right to restriction);
• receive the personal data concerning you in a structured, commonly used and machine-readable format and transmit it to another controller (right to data portability), within the limits set out in Article 20 of the GDPR;
• object at any time, on grounds relating to your particular situation, to processing based on the Controller’s legitimate interest, including any related profiling;
• withdraw your consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal.

To exercise your rights, you can contact us using the contact details provided in the section “Data Controller and Contact Details”.

You also have the right to lodge a complaint with the Italian Data Protection Authority or the competent supervisory authority of the Member State in which you usually reside, work, or where the alleged violation occurred.

10. Updates to this notice

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This notice may be amended and/or supplemented, including as a result of regulatory updates or changes to the processing activities. The updated version will always be published on the Website, with the date of the latest update indicated.

PRIVACY POLICY – ONLINE PURCHASES

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1. Data controller and contact details

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The controller of personal data is EDBELLESSERE S.r.l., tax code and VAT number 01159430410, with registered office at Piazza Verdi 29, 61013 Mercatino Conca (PU), Italy (hereinafter, the “Controller” or “we”).

For any request relating to the processing of your personal data or to exercise your rights, you can contact us using the following details:

• email: info@ed-bellessere.com
• postal address: EDBELLESSERE S.r.l., Piazza Verdi 29, 61013 Mercatino Conca (PU), Italy

If a Data Protection Officer (DPO) is appointed in the future, their contact details will be published and updated on the Website.

2. Types of data processed

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When creating and managing an account and making online purchases, we process the following categories of personal data:

• Personal and contact details: first name, last name, shipping and billing address, email, phone number.
• Order and purchase data: products purchased, quantities, amounts, order date and time, order status, delivery method, shipment tracking code, any return or complaint requests.
• Payment data: information about the payment method used (e.g. card, PayPal, cash on delivery); full payment card details are processed only by authorized payment service providers, in accordance with their respective security standards.
• Communication data: content of any communications with customer support (emails, messages sent via the Site or other specified channels).
• Basic browsing and technical data:, IP address, device and browser identifiers, only to the extent necessary for Site security.

Further specific data (e.g. data collected through cookies or similar tools) are described in the Site's Cookie Policy.

3. Purposes and legal bases of processing

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Your personal data is processed for the following purposes and on the basis of the corresponding legal bases:

Order management and conclusion of the purchase contract

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• Description: receiving and managing orders, performing the sales contract, invoicing, shipping and delivering products, managing payments, returns and refunds.
• Legal basis: performance of the contract to which you are a party (Article 6(1)(b) GDPR); compliance with tax and accounting legal obligations (Article 6(1)(c) GDPR).

Customer support and handling of requests/complaints

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• Description: responding to requests for information, reports, complaints, and the exercise of rights relating to the legal guarantee or withdrawal.
• Legal basis: performance of a contract or pre-contractual measures (Article 6(1)(b) GDPR); compliance with legal obligations (Article 6(1)(c) GDPR), where applicable.

Compliance with legal obligations

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• Description: accounting, tax, and administrative compliance, consumer protection obligations, and handling any requests from the competent authorities. Legal basis: compliance with legal obligations to which the Data Controller is subject (Article 6(1)(c) GDPR).
• Site security, abuse prevention and legal protection Description: preventing and/or detecting fraudulent activity or abuse (e.g. unlawful use of payment cards,

unusual orders, violations of the terms of use), ensuring network and information security, and exercising or defending a right in or out of court.

• Legal basis: the Controller’s legitimate interest in Site security and fraud prevention, as well as in protecting its rights (Art. 6(1)(f) GDPR).
• Service communications and order status updates Description: sending communications strictly necessary for managing your account and orders (e.g., registration confirmation, order confirmation, shipping status, returns management). Legal basis: performance of the contract (Art. 6(1)(b) GDPR).
• Direct marketing activities under the “soft opt-in” (if applicable) Description: sending promotional communications to the email address provided when making a purchase, relating to products or services similar to those already purchased, without prejudice to your right to object at any time. Legal basis: the Controller’s legitimate interest in promoting similar products or services (Art. 6(1)(f) GDPR), in accordance with Art. 130(4) of the Italian Privacy Code, unless you opt out.
• Marketing activities and newsletters based on consent (if applicable) Description: sending newsletters and commercial communications about the Controller’s products, services, offers, and initiatives, including personalized communications, by email or other specified channels, only if you have given specific and separate consent. Legal basis: the data subject’s consent (Art. 6(1)(a) GDPR). Withholding consent does not affect your ability to register on the Site or make purchases.

Aggregated statistical analysis and service improvement

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• Description: processing data in aggregated or anonymous form for statistical analyses of Site usage, sales, and purchasing preferences, in order to improve the range of products and services.
• Legal basis: the Controller’s legitimate interest in improving services and the user experience (Art. 6(1)(f) GDPR), using aggregated or anonymized data wherever possible.

Use of artificial intelligence (AI) tools for ancillary services

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• Description: possible use of AI tools for ancillary services (e.g., product recommendations, virtual assistance, text analysis of requests), in accordance with the principles of transparency, data minimization, and proportionality. Legal basis: performance of the contract and the Controller’s legitimate interest in improving services (Art. 6(1)(b) and (f) GDPR), as well as consent where required for specific optional features. More details about any AI technologies used are provided in aappspecific dedicated privacy notice, referred to in this section.

4. Nature of the provision of data

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Providing the data marked as mandatory in the purchase forms is necessary to:

• enter into and perform the purchase contract;
• fulfill related legal obligations.

Failure to provide this data will make it impossible to create an account or complete an order.

Providing data for marketing, newsletters, or other activities based on consent is optional: withholding consent does not affect your ability to register or make purchases.

5. Processing methods

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Personal data is processed primarily using electronic and IT tools, in accordance with the principles

of lawfulness, fairness, transparency, minimization, and security provided for by applicable law.

We adopt appropriate technical and organizational measures to protect data against loss, unlawful or improper use, unauthorized access, disclosure, or unauthorized modification.

6. Recipients of personal data

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Your personal data may be disclosed to third parties acting as data processors or independent data controllers, including:

• providers of IT, hosting, and website maintenance services;
• payment service providers and credit institutions;
• logistics companies and couriers responsible for delivering products;
• consultants and professionals (e.g., accounting, tax, and legal consultants);
• companies providing communication services (newsletters, SMS, etc.), subject to your consent where required;
• platforms or providers of AI tools used for ancillary services, where involved.

In any case, data will be disclosed only to the extent strictly necessary for the purposes indicated and, where required, on the basis of specific agreements governing its processing.

Data may also be disclosed to public bodies or competent authorities where required by law or at their request.

7. Transfers of data to countries outside the EU/EEA

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Some service providers (e.g., cloud providers, newsletter delivery platforms, AI tools) may be based in or process data in countries outside the European Union/European Economic Area. In such cases, data transfers will take place in compliance with Articles 44 et seq. of the GDPR, on the basis of:

• adequacy decisions by the European Commission; or
• standard contractual clauses approved by the European Commission; or
• other appropriate safeguards provided for by applicable law.

Further information about transfers outside the EU/EEA and the safeguards applied can be requested by contacting us using the contact details provided in this notice.

8. Data retention periods

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Personal data will be retained for no longer than necessary to achieve the purposes for which it was collected, in particular:

• account data: for the entire duration of the registration; if the account is deleted, the data will be deleted or anonymized, unless further retention is necessary to meet legal obligations or protect against legal claims;
• order and billing data: for the time needed to process the order and thereafter for the period required by tax, accounting and civil law (generally up to 10 years);
• data used for customer support: for the time needed to handle the request and for a further period, if necessary, to protect against legal claims;
• data processed for marketing purposes: until consent is withdrawn or the right to object is exercised and, in any event, within the time limits set out in the Controller’s internal policies;
• log and security data: for the period strictly necessary to ensure the security of the Website and protect the rights

of the Controller, in accordance with applicable regulations and industry best practices. Once the retention period has expired, the data will be deleted or irreversibly anonymized.

9. Data subject rights

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As a data subject, you have the right to:

• obtain confirmation as to whether or not personal data concerning you are being processed and, if so, access the data and the information required (right of access);
• request the rectification of inaccurate data or completion of incomplete data (right to rectification);
• request erasure of personal data in the cases provided for by law (right to erasure);
• request restriction of processing when the relevant conditions are met (right to restriction);
• receive the personal data concerning you in a structured, commonly used and machine-readable format and transmit it to another controller (right to data portability), within the limits set out in Article 20 of the GDPR;
• object at any time, on grounds relating to your particular situation, to processing based on the Controller’s legitimate interest, including any related profiling;
• withdraw your consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal.

To exercise your rights, you can contact us using the contact details provided in the section “Data Controller and Contact Details”.

You also have the right to lodge a complaint with the Italian Data Protection Authority or the competent supervisory authority of the Member State in which you usually reside, work, or where the alleged violation occurred.

10. Updates to this notice

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This notice may be amended and/or supplemented, including as a result of regulatory updates or changes to the processing activities. The updated version will always be published on the Website, with the date of the latest update indicated.

PRIVACY NOTICE – BROWSING

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1. Data controller

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The controller of personal data is EDBELLESSERE S.r.l., tax code and VAT number 01159430410, with registered office at Piazza Verdi 29, 61013 Mercatino Conca (PU), Italy (hereinafter, the “Controller” or “we”).

For any requests or to exercise your rights, you can contact us at:

• email: info@ed-bellessere.com
• postal address: EDBELLESSERE S.r.l., Piazza Verdi 29, 61013 Mercatino Conca (PU), Italy

2. Types of data processed

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During simple browsing of the Website and use of the “Contact Us” option, the following may be processed:

Browsing data: IP address, device identifiers, browser type, operating system, pages visited, request time, referrer, collected through system logs and technical cookies.

For cookies and similar tools, see the Cookie policy.

3. Purposes and legal bases

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Data is processed for the following purposes:

Website browsing and security

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• Description: to enable the Website to function properly, ensure infrastructure security, and prevent abuse or fraudulent activity.
• Legal basis: the Controller’s legitimate interest in the security and proper functioning of the Website (Article 6(1)(f) GDPR).

Compliance with legal obligations and legal protection

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• Description: compliance with legal, regulatory, or EU law obligations, as well as exercising or defending a right in judicial or extrajudicial proceedings.
• Legal basis: compliance with legal obligations (Art. 6(1)(c) GDPR) and the Controller’s legitimate interest in protecting its rights (Art. 6(1)(f) GDPR).

4. Nature of the provision of data

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Providing browsing data is necessary to enable the Website and its related services to function.

5. Recipients and transfers outside the EU/EEA

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Data may be processed by third parties providing technical services, hosting, Site maintenance, as well as by consultants or parties assisting the Controller with communications management, appointed as data processors where necessary.

If any providers are based in countries outside the EU/EEA, any transfer of data will take place in compliance with Articles 44 et seq. of the GDPR, on the basis of adequacy decisions, standard contractual clauses, or other appropriate safeguards.

6. Retention periods

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• navigation data: retained for as long as necessary to ensure the operation and security of the Site, in accordance with best practices and applicable law;
• data submitted through forms or email: retained for the time necessary to handle the request and, subsequently, for an additional period where necessary to protect legal claims or comply with legal obligations.

7. Data subject rights and updates

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As a data subject, you have the right to:

• obtain confirmation as to whether or not personal data concerning you are being processed and, if so, access the data and the information required (right of access);
• request the rectification of inaccurate data or completion of incomplete data (right to rectification);
• request erasure of personal data in the cases provided for by law (right to erasure);
• request restriction of processing when the relevant conditions are met (right to restriction);
• receive the personal data concerning you in a structured, commonly used and machine-readable format and transmit it to another controller (right to data portability), within the limits set out in Article 20 of the GDPR;
• object at any time, on grounds relating to your particular situation, to processing based on the Controller’s legitimate interest, including any related profiling;
• withdraw your consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal.

To exercise your rights, you can contact us using the contact details provided in the section “Data Controller and Contact Details”.

You also have the right to lodge a complaint with the Italian Data Protection Authority or the competent supervisory authority of the Member State in which you usually reside, work, or where the alleged violation occurred.

PRIVACY NOTICE – CONTACTS

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1. Data controller

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The controller of personal data is EDBELLESSERE S.r.l., tax code and VAT number 01159430410, with registered office at Piazza Verdi 29, 61013 Mercatino Conca (PU), Italy (hereinafter, the “Controller” or “we”).

For any requests or to exercise your rights, you can contact us at:

• email: info@ed-bellessere.com
• postal address: EDBELLESSERE S.r.l., Piazza Verdi 29, 61013 Mercatino Conca (PU), Italy

2. Types of data processed

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The Controller may process personal data voluntarily provided by the data subject via WhatsApp or email, such as, by way of example:

• Personal and identifying data;
• phone number;
• name and information that may appear in the WhatsApp profile;
• content of messages sent and any subsequent communications;
• any additional personal information the data subject may include in messages.

The Controller invites users not to provide personal information that is unnecessary for their request, or data belonging to special categories, such as health data, unless strictly necessary and the applicable lawful conditions have been identified.

3. Purposes and legal bases

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Data is processed for the following purposes:

Handling requests sent via WhatsApp or email

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• Description: responding to requests for information, quotes, support, or other communications sent via the “Contact Us” section or to the email addresses published on the Site.
• Legal basis: taking steps at your request prior to entering into a contract or performing a contract (Art. 6(1)(b) GDPR).

Compliance with legal obligations and legal protection

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• Description: compliance with legal, regulatory, or EU law obligations, as well as exercising or defending a right in judicial or extrajudicial proceedings.
• Legal basis: compliance with legal obligations (Art. 6(1)(c) GDPR) and the Controller’s legitimate interest in protecting its rights (Art. 6(1)(f) GDPR).

4. Nature of the provision of data

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Failure to provide data marked as mandatory may make it impossible to handle your request.

5. Recipients and transfers outside the EU/EEA

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Data may be processed by third parties providing technical services, hosting, Site maintenance, as well as by consultants or parties assisting the Controller with communications management, appointed as data processors where necessary.

If any providers are based in countries outside the EU/EEA, any transfer of data will take place in compliance with Articles 44 et seq. of the GDPR, on the basis of adequacy decisions, standard contractual clauses, or other appropriate safeguards.

6. Retention periods

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• navigation data: retained for as long as necessary to ensure the operation and security of the Site, in accordance with best practices and applicable law;
• data submitted through forms or email: retained for the time necessary to handle the request and, subsequently, for an additional period where necessary to protect legal claims or comply with legal obligations.

7. Data subject rights and updates

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As a data subject, you have the right to:

• obtain confirmation as to whether or not personal data concerning you are being processed and, if so, access the data and the information required (right of access);
• request the rectification of inaccurate data or completion of incomplete data (right to rectification);
• request erasure of personal data in the cases provided for by law (right to erasure);
• request restriction of processing when the relevant conditions are met (right to restriction);
• receive the personal data concerning you in a structured, commonly used and machine-readable format and transmit it to another controller (right to data portability), within the limits set out in Article 20 of the GDPR;
• object at any time, on grounds relating to your particular situation, to processing based on the Controller’s legitimate interest, including any related profiling;
• withdraw your consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal.

To exercise your rights, you can contact us using the contact details provided in the section “Data Controller and Contact Details”.

You also have the right to lodge a complaint with the Italian Data Protection Authority or the competent supervisory authority of the Member State in which you usually reside, work, or where the alleged violation occurred.

COOKIE POLICY

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1. What cookies are

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Cookies are small text files that the websites you visit send to your device (computer, smartphone, or tablet), where they are stored and then sent back to the same websites on your next visit. Cookies enable the Site to function efficiently and improve the services offered, as well as provide information to the Site owners.

There are different types of cookies, depending on their characteristics and functions, and they may remain on your device for different periods of time.

2. Types of cookies used by the Site

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The Site uses the following categories of cookies:

Strictly necessary technical cookies

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• These cookies are essential for the proper functioning of the Site and to enable browsing and use of its features (e.g., session management, access to restricted areas, and keeping items in the shopping cart).
• They do not require your consent.

Functionality cookies

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• They allow the Site to remember the choices you have made (e.g., language, geographical area, preferences) and offer advanced, personalized features.
• The use of these cookies is based on legitimate interest or your consent, as applicable; you can always manage your preferences through the dedicated panel.

Analytics cookies

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• They collect aggregated information about use of the Site (e.g., number of visitors, most visited pages, time spent) for statistical purposes and to improve the Site’s performance. If configured to reduce their identifying power (e.g., masked IP) and without combining the data with other information, they may be treated as technical cookies; otherwise, they require your consent.
• Profiling / marketing cookies These are used to track your browsing on the Site and show you advertising messages tailored to your preferences (e.g., remarketing, retargeting, behavioral advertising). They require your explicit consent, which you can give or withhold through the initial banner and the cookie management panel.

3. Managing preferences through the banner and panel

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When you first access the Site, an information banner appears notifying you that the Site uses technical cookies and, subject to your consent, functionality, analytics, and profiling cookies. The banner allows you to:

accept all cookies;

• reject all non-essential cookies;
• select the cookie categories to enable individually.

You can review and change your choices at any time by clicking the dedicated link or icon (e.g., “Cookie settings” or similar) in the Site footer, which reopens the management panel.

Closing the banner without making a choice does not result in the installation of any cookies other than strictly necessary technical cookies.

4. How to disable cookies through your browser

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You can also configure your browser to automatically reject cookies or delete cookies that have already been installed. The steps vary depending on the browser you use (e.g., Chrome, Firefox, Safari, Edge).

Please note that disabling all cookies may limit or prevent some Site features from working (for example, access to the reserved area or keeping items in your cart).

5. Third parties and transfers outside the EU

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Third-party cookies (e.g., Google Analytics, Meta/Facebook, advertising tools) are installed by parties other than the Data Controller and may involve the transfer of data to countries outside the EU/EEA. In such cases, the processing will comply with Articles 44 et seq. of the GDPR and be based on appropriate safeguards (e.g., standard contractual clauses).

For more information about the processing carried out by third parties, please consult their privacy and cookie policies, available via the links in the cookie management panel.

6. Data subject rights

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To learn about your rights (access, rectification, erasure, restriction, objection, portability, complaint to the Data Protection Authority) and how to exercise them, you may refer to the relevant sections in the notices privacy of the Site.

NOTICE ON ARTIFICIAL INTELLIGENCE (AI) TOOLS

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1. Scope of use

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EDBELLESSERE S.r.l. may use artificial intelligence (“AI”) tools in a limited and controlled manner to improve certain services offered through the Site, such as:

• virtual assistance with browsing or choosing products;
• suggestions for related products or content;
• text analysis of requests sent by users to route them more quickly to the relevant department.

2. Data processed and purposes

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AI tools may process, automatically, personal data you provide to us (e.g., text of requests, purchasing preferences, order history) for the following purposes:

provide faster and more relevant responses to your requests;

• improve the quality of customer service;
• suggest products or content that may be of interest to you, within the limits and subject to the conditions set out in the privacy notices and cookie policy.

Processing is carried out in accordance with the principles of data minimization, purpose limitation, and proportionality, avoiding any use of data that is inconsistent with the stated purposes.

3. Legal bases and rights

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The legal bases for processing through AI are:

• performance of a contract or pre-contractual measures (Art. 6(1)(b) GDPR), when AI is used to provide a requested service (e.g., assistance with an order);
• the data controller’s legitimate interest (Art. 6(1)(f) GDPR) in improving its services, provided that the fundamental rights and freedoms of data subjects are safeguarded;
• consent (Art. 6(1)(a) GDPR) for specific optional features or any advanced profiling activities, where applicable.

Where decisions are based solely on automated processing, including profiling, and produce significant legal effects concerning you or similarly significantly affect you, all the safeguards provided for in Articles 21 and 22 of the GDPR will be adopted, including the right to obtain human intervention, express your opinion, and contest the decision.

You may exercise your rights at any time (access, rectification, erasure, restriction, objection, portability, withdrawal of consent) by contacting us using the details provided in the notices privacy.

4. Transparency and updates

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EDBELLESSERE S.r.l. is committed to ensuring maximum transparency regarding the use of AI tools, updating this notice if new features are introduced or significant changes are made to the processing.